Use It or Lose It: The Digital Marketing Momentum with Sara
Welcome to Use It or Lose It, the digital marketing momentum. In this series we are going to be looking at the current state of digital marketing and some hot upcoming trends, to keep you moving forward with all your online efforts.
One of the most exciting things about digital marketing is that it is constantly changing. However, this can also be a bad thing. What worked yesterday might not work today. What is just over the horizon could make or break your business.
If you feel as though you are constantly trying to play catch up with other companies who seem to get digital marketing better than you, it’s time to put your customer at the center of all you do. The secret to successful sales and marketing is to connect with your target audience to give them what they want, the way they want it.
In most cases, this will mean broadening your marketing message and increasing its accessibility by making sure your messaging is mobile-friendly and visible where your niche audience spends their time.
Targeting the sites and devices your ideal customer in your niche uses most often is like fishing in a pond you already know has fish in it. All you have to do is offer the right bait. The more people see your content online in a range of places and formats, the more they will become familiar with your brand and business. And the more they see you online in a range of locations, the more they will feel they know you, and can trust you.
In this series, I’m going to outline a number of ways to market effectively in the digital space. I’ll start with digital marketing basics in the next post.