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10 Key s In Digital Marketing For Beginner

1.INTRODUCTION

Use It or Lose It: The Digital Marketing Momentum with Sara

Welcome to Use It or Lose It, the digital marketing momentum. In this series we are going to be looking at the current state of digital marketing and some hot upcoming trends, to keep you moving forward with all your online efforts.

One of the most exciting things about digital marketing is that it is constantly changing. However, this can also be a bad thing. What worked yesterday might not work today. What is just over the horizon could make or break your business.

If you feel as though you are constantly trying to play catch up with other companies who seem to get digital marketing better than you, it’s time to put your customer at the center of all you do. The secret to successful sales and marketing is to connect with your target audience to give them what they want, the way they want it.

In most cases, this will mean broadening your marketing message and increasing its accessibility by making sure your messaging is mobile-friendly and visible where your niche audience spends their time.

Targeting the sites and devices your ideal customer in your niche uses most often is like fishing in a pond you already know has fish in it. All you have to do is offer the right bait. The more people see your content online in a range of places and formats, the more they will become familiar with your brand and business. And the more they see you online in a range of locations, the more they will feel they know you, and can trust you.

In this series, I’m going to outline a number of ways to market effectively in the digital space. I’ll start with digital marketing basics in the next post.

2.Mastering Digital Marketing Basics

In this first post, I want to review some digital marketing basics. If you are just starting your own online business, you can use this information as a checklist of what you should start working on in order to build your brand and increase your profits.

If you have been in business for a while but are not getting the kind of results you hoped for, use this information to evaluate your current digital marketing mix and identify any gaps.

The top digital marketing tools are:

1. Content marketing
2. Blogging
3. Video
4. Social media
5. Search engine marketing such as Google AdWords
6. Automation

Let’s look at each of these in turn briefly.

Content Marketing

Content marketing is any item you post online in relation to your business which is designed to drive traffic, increase sales, and/or retain customers. Most content will consist of words on a page.

However, these days, you can market with any form of content, so it is important to vary your offerings on your site or blog.

Blogging

Blogging, in particular niche blogging on a certain topic such as golf, dogs, or quilting, will attract a targeted audience interested in what you have to offer. Your written content should be supported with good images ñ created in house, professionally generated and shared, or sold through a stock photo site. Images can enhance your blog posts and all other published content, including videos.

Video

Video is in high demand online and used to entertain and educate. If you arenít already marketing on YouTube regularly, put video marketing at the top of your to-do list.

Social Media

Great images can also be used for infographics and marketing at highly visual social networks such as Pinterest, Facebook and Tumblr, to drive traffic back to your site or show what your products and services are all about.

Make the most of your digital marketing by placing an email address capture box on your landing pages so the visitors to your site will be able to subscribe to your digital newsletter. Email marketing is ideal for building relationships and makes your content marketing, blogging, and social networking efforts measurable. Donít just think traffic; think engagement with your content.

To get an even higher subscriber rate, consider creating a valuable special report or a 7-day ecourse, one lesson per day or week, to show prospective customers in your niche who you are, what you know, and why you are worth doing business with. Then market the report on the top social media sites that make sense for your niche.

Don’t forget to market your hottest content on niche-related discussion boards, groups and forums, especially places like Facebook groups.

Search Engine Marketing such as AdWords

In order to test your new content or product ideas, consider setting a small budget and using AdWords or other pay-per-click ad services to test the market. Track and test your results, and improve your marketing messages as needed.

If you have a tiny budget, or are struggling to make sense of AdWords, try Facebook, Twitter, and LinkedIn. These paid advertising opportunities are less expensive than Google AdWords pay per click, yet much more highly targeted, giving you a better conversion rate.

Automation

Automation such as email autoresponders,blog schedulers & chatbot keep your marketing going even when you are not at your computer. Work smarter, not harder, with the help of schedulers and other automation tools.

If youíre not using all of these basics, get started today and see what a difference they can make to your business.

Until next time, when Iíll be giving tips on how to turn short-term customers into long-term customers using digital marketing.

3.Turn Short-Term Customers into Loyal Long-Term Customers with Digital Marketing

Last time, I outlined the digital marketing techniques that form the foundation for any effective online business. All of those techniques can convert short-term visitors and customers into loyal long-term clients and even brand advocates.

Get Them to Come

Every site and blog struggles to get traffic. Content on a website or blog will help lure them. So too will video, social networking and search engine marketing and pay per click.

Get Them to Browse

If you do get a visitor, make sure everything is in place to get to want them to stay and get to know you better. You need a professional-looking site, great content and images, videos, and more.

The content should encourage them to browse more. Also include an email capture box with the incentive of a free special report or ecourse. In this way visitors wonít just visit once and click away forever. They can get to know you and you can build relationships with them.

Keep Them Coming Back

Your email marketing and social media efforts will help keep them coming back to your site. After the ecourse is over, for example, continue to mail them your enewsletter. Notify subscribers and followers of new content and products. Encourage them to share the information with others who might be interested.

Get Them to Buy

When you are creating content, think information plus promotion. If youíve ever seen an infomercial on TV, you know the ultimate goal is to get people to buy. The companies inform and entertain as they sell. They identify a problem and provide a solution for it that you can buy at a low price. The solution is guaranteed to work, or your money back. This low-risk offer means most people who need the item will usually be willing to buy.

Offer Real Solutions with Real Value

Investigate similar products and services your competitors are offering. How can you make yours better? Are your prices in line with what the market will tolerate? Does yours really work? Sell quality products and they will keep coming back for more.

Get Them to Buy Again

Once a person has purchased a product, use your email marketing automation tools to put them onto a new list ñ your customer list for that product. Now you can offer them ìinsider information,î special deals and more. Personalize the promotions instead of lumping everyone onto one list. We all love to feel special and everyone loves a bargain. Special deals will help your subscribers with both.

Treat Your Customers Like the Valuable Business Assets They Are

Many businesses make the mistake of chasing new customers to the point of neglecting their existing ones. Tried and tested marketing wisdom found to be true is the 80/20 rule ñ that is, 20% of your customers will be responsible for 80% of your sales.

Offer Real Value Worth Recommending

Iíve also discovered that one happy customer will tell one other person, but one unhappy customer will tell seven others about their ìterrible experience.î In these days of social media, this can be a disaster waiting to happen. On the other hand, if you donít have a social media presence online, you canít control the conversation to try to put out any fires that might start to blaze.

Create a product page and allow user-generated content, but be sure to monitor it. Maintain a professional stance at all times. If you seem like a company easy to do business with, youíll be amazed at how many short-term customers can become enthusiastic long-term clients.

4.Power Up Your Digital Marketing with Visuals

In my last blog post, I talked about a number of ways to get short-term customers to become long-term clients. The difficulty is attracting the attention of your niche audience in the first place.

If you havenít been paying enough attention to the visual aspects of your marketing, I want to review a few essentials that could help get you even more traffic, and potential customers.

Supporting Images Everywhere

These days, a webpage or blog post doesnít really look complete without a supporting image to give the visitor to that page a quick glance at what the content will be about.

When I was studying journalism, I learned the 100-70-50-30-10 rule. 100% of readers will look at the headlines, and the pictures. Based on what they see, 70% of them will read the first paragraph of the article, 50% the second, 30% the third, and 10% the fourth. So you need to grab their attention as best you can right from the outset.

The same is true of digital content. If youíve ever seen an image and/or headline that made you click over to another page, youíll know what I mean. In fact, the entire trend of what is termed curated content is based on this principle.

Curated Content

Content curation is all about sorting through large amounts of niche-related content on the web and presenting the best posts in a meaningful and organized way. By curating content, you are offering readers more of what they are looking for, from top sites, quickly and easily.

Reddit and StumbleUpon will let you curate headlines and images, and share them on your social networks as well. On Reddit, you can search for specific types of content to curate, such as images and infographics. Curating will make your own site visually appealing without having to create everything from scratch.

Sharing on Social Media

Almost all of the main social networks allow images. Itís just a case of which networks make the images more prominent that others. Pinterest, for example, is dominated by images (or pins) that are pinned to a virtual pin board. Statistics show that the audience is around 75% female and 50% have bought something they saw on a board, at an average spend of around $45. If youíre looking to tap into this consumer demographic, start gathering your images.

Facebook encourage images; in fact, you must have an image to participate in their ad network. Google+ and Tumblr also allow for attractive images. Twitter has recently started permitting them as well, though I find the interface a bit clunky. Donít forget Snapchat and Instagram.

PowerPoint Presentations

Turn your PowerPoint presentations into shareable decks, jpgs and videos, all in minutes, with the Save As feature of your program. Upload your decks to SlideShare.net, now owned by LinkedIn, and see how it can boost your traffic. Use the share buttons to spread the word, and the embed code to show the slideshow at your own site or blog.

Videos

YouTube is the #3 website in the world. Video is a golden marketing opportunity. Camera shy? Save your decks as videos and upload them to YouTube. Then use the embed code to show the videos on your site without having to worry about them taking up large amounts of storage space. I will discuss video in more detail in my next post.

Add visuals to your digital marketing mix and see what a difference they can make to your traffic and profits.

5.Entertain with Videos

Entertain with Videos as You Provide What Customers Want

I talked about the importance of great visuals in marketing your business online and driving the kind of traffic you need to earn a steady stream of income. At the end, I mentioned the importance of video in a modern marketing mix. Today I want to talk a bit more about how to entertain with videos as you provide what customers want.

Infomercials

If youíve ever seen an infomercial, or purchased something as a result of watching one, you will get an idea of how powerful a selling tool it can be. You are educating and entertaining all at the same time.

The presenter usually shows a problem and offers a solution. Or the infomercial might demonstrate the many uses of a convenient product most people would not want to miss out on because it would make their life so much easier. And they can get this all for onlyRM19.99 or buy two for the same price, just pay shipping and handling.

Sound familiar? TV infomercials all use the same pricing and formula because they have been proven to work.

You can create similar videos yourself for almost any product or service you are selling, demonstrating the features and benefits of the item. With computer screen capture programs like Camtasia, you can record how-to videos and demonstrations of software and more.

Don’t have an item thatís very visual? Interview experts, or get someone to interview you.

Don’t want to appear on screen? Create a great webinar, make it seem interactive with common questions and answers, and use it online to show your audience what you have to offer.

YouTube

Now that you understand the essential principles of video as infomericals, no matter what their length, itís time to create videos and upload them. The obvious place to start is YouTube, the #3 website in the world and a subsidiary of Google. YouTube is not just a video sharing site these days ñ it is a massive search engine with ads.

It also works the other way. When Google delivers the top 10 or so items in relation to a keyword on their search engine results pages (SERPS), they will give preference to videos hosted at YouTube.

Vine.co

Twitter is become a popular social networking site which allows users to publish, or tweet, content that is no more than 140 characters long. Their sister site, Vine.co, is worth checking out because Vine is to video what Twitter is to marketing content.

You are allowed 6-second snippets only, enough to engage and entice your target audience. Teen sensation Hayes Grier has more than 4.3 million followers. The secret to success on all video sites is consistently posting high-quality, interesting content.

Streaming Video Apps

Two popular new apps that allow you to stream video live to your followers are Periscope and Meerkat. If you want to create buzz about a product, service or live event you are hosting, these are ideal.

Other Video Sharing Sites

Flickr and Instagram also allow short videos in addition to images. Build out your offerings with short, sharp, keyworded videos.

Facebook Video Ads

Facebook has always allowed videos, but their video ad opportunities are booming. Iíve had some good results with these, even higher converting than my ads with good images.

Google AdWords Video Ads

Google now allows video ads and will show them on their search engine results pages.

Start making your own videos and see what a difference they can make to your traffic and profits. And look out for my next post, in which I will discuss how to personalize your userís experience through digital marketing.

 

6.Personalize Experiences with Digital Marketing

Digital marketing case studies show that personalization can be one of the most effective ways to convert browsers into buyers, and buyers into loyal customers who will be eager to purchase more products and services from you. There are many personalization tools available these days, but many of them can be quite expensive to use. So whatís a new online business owner to do?

The answer is to start with what really works. If you are not doing it already, try it and you should soon start to see results.

Cater with Content

The first way to get the attention of your target audience is to pay attention to them. Go to their favorite sites, blogs, networks, forums, groups, and more. What are they complaining about? What issues do they have? Create content that will solve their problems.

Compare with Competitors

Read reviews online in relation to top products in your niche, similar to ones you would like to sell. What are your target customers buying, how much are they paying for them, and what are they praising or complaining about? What suggestions do they make as to how the product could be better?

Get Them on Your Lists

You will have to work very hard to get traffic to your site. Don’t just let them click in once, then wander away forever. Instead, offer them a free special report or ecourse related to your niche. When you create your emails, personalize them using the automated features you will find at sites such as AWeber.

Also be sure to offer separate lists for prospects, customers, and for those who are coming to you from other sources, such as those signing up through a joint venture partnership. The email addresses you collect from your partnerís marketing list will be yours to do with as you choose, but their behavior is likely to be very different from your loyal followers who have had more time to get to know you (at least initially). This being the case, your first emails should not be hard sells, but more of relationship-building emails.

When they buy, use automation to move them to a customer list. In this way, you wonít be treating everyone the same. If they have already bought product X, for example, itís a waste of time to keep sending emails about it. Instead, offer them related products Y and Z.

Learn through Surveys

People love to give their opinions. Ask your customers from time to time what products or services they would be most interested in. Take action to deliver their #1 choice. This will show you are a company who cares. You will also have a built-in customer base willing to buy when you launch.

Don’t Drive All of Your Marketing Traffic to Your Home Page

One of the most important skills to master as a digital marketer is tracking and testing. That is, you create and launch a promotion, track the results, and test to try to improve them. This can be time consuming if you are using your home page as the destination URL for each promotion.

Create one landing page for your customers, then duplicate it for your Facebook, Twitter, and other marketing initiatives. Create separate pages for free versus paid ads at these sites. Match the content on the page to what you published on the network. Create slightly different URLs, and you will be able to track your results fast and see what is working best.

These simple ways of personalizing can lead to faster relationship building, for more profits. More on relationship building next time.

 

7. How to Build Relationships On the Go with Digital Marketing

I talked about how to personalize content in a range of ways in order to build relationships. Several readers asked me if there were any fast ways to do this. The answer is yes, if you put your customersí needs first instead of your own.

Get Rich Quick Is a Sure Way to Go Broke Fast

Many new business owners are so excited at the idea of starting their own business and making money online that they donít do their research to find out if they are planning to work in a profitable niche, with a steady supply of hungry customers willing to pay money for solutions that really work.

Get to Know Your Prospects

Take time to get to know your prospective customers through what they are doing and saying online, where they are geographically, and so on. Discover their typical age, level of education and income, gender and more.

There are several ways to do this. One is to ask, in a survey. However, people have become a good deal more wary about internet security and not giving away too much personal information.

Another is to go to the blogs, discussion boards and forums they visit and learn about their ìpain points,î that is, what they are struggling with most in their niche. Then create content, both free and paid, that meets their needs.

Use Your Analytics

Once they come to your site, you will be able to learn more about them thanks to your analytics programs. Google Analytics can sometimes give too much information. If you want a fast tool that will give you details about each visitor who clicks on a page, try CrazyEgg. It can give you a wealth of information in an easy-to-read visual format, and lets you download the data to Excel.

Be More Mobile-Friendly

Check your analytics to see how many people are consuming your content on mobile devices. Make sure your site or blog is mobile friendly. Track which are your main referral sites and market on them more.

Create a Must-Have App

You might think there is an app for everything these days, but if you can come up with an app related to your business that they will use often, and that you are willing to update regularly with new features and data, your target audience can literally start to take you everywhere with them.

Use Their Location

If you are a bricks-and-mortar business, make the most of geo-targeting opportunities. Build out your profile at Google My Business and get loyal customers to write reviews. Start conversations on your Google+ page and host regular hangouts ñ that is, online webinars. All of this content will be mobile friendly and can therefore be consumed anywhere. It is also ideal if your customer is outside of their home and looking for a great cafÈ, clothes store and more.

Nurture Local Destination Sites

Check your presence on FourSquare, Yelp! and more. Make sure the image conveyed is of a place that is well worth visiting.

Use Re-Targeting Software

Re-targeting will show your ad campaigns in a range of sites to try to get people to buy. For example, if you search online for Disney Cruises and then start to wander around the internet, you will soon see a range of ads for Disney cruises.

Connect with your target audience while they are on the go, using automation because you too are on the go, and see what a difference it can make to your profits.

Look out for my next post; I will be discussing how to give your brand fans more of a voice.

8. Help Your Brand Fans Share Experiences

Many marketers spend so much time trying to build their brand and promote products that they lose sight of the fact that they are dealing with human beings. Every person has their own unique perspectives, opinions, motivations, and stories to tell.

One of the main reasons why social networking and blogging have taken off so rapidly in the past few years is that they offer unprecedented opportunities to share and connect, to hear, and be heard.

Blogs have given a voice to those who never imagined they could create a gorgeous website. Social media has allowed people to connect in unique ways, and new business and personal opportunities are opening up all the time.

Here are a few suggestions for helping your brand fans share experiences.

Create a Top-Notch Niche-Related Blog

A niche blog can soon become the focus of a great deal of niche activity, with a range of contributions from motivated users.

Blogging

Allow guest bloggers to contribute.

Commenting

Turn on the commenting feature on your blog and your YouTube pages. Just be prepared to moderate comments as needed.

Use Plugins to Create Attractive Special Features

One of the great things about WordPress is how many plugins they have that can help you transform your ordinary blog into a niche magnet. If there arenít already discussion boards, forums, and article banks related to your niche, use the available plugins to create them. Announce the new features to your email marketing lists and on social media, and see how much user-generated content your fans will create.

Social Network Product Pages

Facebook and Tumblr are ideal places to create special product pages where users can interact in relation to a particular product or service. Ask for reviews, hints and tips by real customers to help others. Create your own Frequently Asked Questions list and get them to contribute.

Give Fans Access to New Releases

Give your fans access to beta editions of your new releases. Let them take each new product for a test drive, so to speak, and give you feedback. Make adjustments as needed.

Ask for Reviews, Testimonials and Endorsements

Once they have tested the beta versions, ask them to review these items. The user gets to share their experiences, and you get valuable marketing material.

Survey Your Audience Regularly

They will be able to share opinions and appreciate the fact that you are taking the time to ask for their feedback.

Facebook Polls

Similar to surveys, ask your audience questions and use the responses they give as the foundation for your new marketing initiatives.

Groups

If there is no group on Facebook related to your niche, create one. In relation to your brand, create a closed group and issue invitations as needed.

Crowdsource Content

Get your audience to contribute content to anthologies and compilations, articles and more. Give credit for outstanding contributions with a shout-out at the end in an acknowledgments section.

Share Stories

One of the most powerful marketing tools in the past couple of years has been marketing with stories. Storytelling is a very intimate human activity, as we share parts of ourselves with others.

All the stories will basically answer the same question: ìHow has your life changed for the better as a result of using the product?î

Tap into the needs of your niche with user-generated content and see what a difference it can make to your sales and brand perception.

Next time I will talk about connecting with your target audience through some of the amazing new technology that is already here, or will soon become available.

9.How Location-Based Technology Helps Make Real-Time Connections

Now that you know the basics about connecting with your niche audience at a range of touchpoints, itís time to look at some of the hottest new trends in digital marketing: location-based technology, including wearable technology.

Location-Based Technology

Many people carry their smartphones, and a whole new generation of wearable technology such as the Apple Smartwatch is making it easy for digital marketers to connect with prospects as never before.

IBeacons

The iBeacon, or beacon, was introduced by Apple in late 2013 and has already taken the world of location-based events such as conferences and conventions by storm. The beacons allow organizers to connect with participants, track their movements, facilitate meetings in what is often a huge and crowded venue, and more. It adds interactivity to presentations; organizers can send quizzes, polls and more to the people in the room.

The beacons are ideal for instant on-site registration at live events, notifications of upcoming sessions about to start, and more. The only downside is that users need an app to connect to the beacon, and anyone without a smartphone will be missing out.

Radio Frequency Identification

Radio frequency identification, or RFID, is being used in a range of ways. You are probably most familiar with it as a microchip to help find lost pets. RFID requires a tag to identify an item, and a scanner to locate the item.

RFI is one form of automatic identification and data capture (AIDC) ñ a range of methods of automatically identifying objects, collecting data about them, and entering that data directly into computer systems without human involvement. Another familiar example of this would be barcodes. They carry data about the product, including price, and also help businesses keep track of inventory and re-ordering needs.

RFID and AIDC mean more information for marketers, and more opportunities to analyze data and consumer behavior. Possessions, products, even people (such as those with dementia, and small children) can be tagged and tracked. The main concern is about peopleís privacy.

Wearable Technology

In addition to smartwatches, people are now wearing a whole new generation of fitness and activity trackers. Some are internet capable, while others communicate their data when you walk past a hub. The information on them is automatically sent to a computer for storage and analysis. Patterns can be tracked over time. If you want to make sure you are getting in your 10,000 steps a day, for example, a FitBit or similar wearable tracker can help.

I’ve seen projections for 35% to 50% growth for smartwatches in the next four years. Messaging, advertising, and specialized content suited for these small screens will all help you connect with your target audience.

Virtual Reality

Ever since Google announced Oculus, their virtual reality headset, there has been a huge buzz about the emergence of virtual reality devices, with dozens scheduled to launch in the next couple years. Some are built for specific applications like video games. Others are designed for more general use, such as Oculus Rift, launching in Spring 2016. Game, movies, and yes, ads and connection with social media accounts, will all be a part of the Rift experience.

Now that I’ve covered the basics about connecting with your niche audience using the latest technology, itís time to look at one of the hottest trends in digital marketing in the past seven years or so, and how you can move beyond it to even greater success for your business. Can you guess what it is? Watch out for my next blog post to find out.

10.Digital Marketing beyond Mobile Apps

I discussed the impact of location-based technologies and how they will transform digital marketing in the next few years, especially when wearable technology really comes into its own.

But letís not underestimate the marketing value of one of our old friends, which has been around for about seven years but shows no sign of going away, just getting better.

If you guessed I was talking about apps, you are right.

There is an App for That

Every smartphone user in the world probably has at least a dozen apps on their device. Some have many more, but only use a handful of them ñ those they find most useful. Getting people into the habit of using your app as compared with any other in your niche can be part luck and part skill, as well as a forward-thinking marketing plan.

Are You Making the Most of Apps?

The most obvious app opportunity is the use of QR codes, those funny-looking boxes smartphone users can scan using a special app in order to get more information about your business.

There are many ways to use QR codes in your marketing, from basic information about your business, to treasure hunts and more. Plan the landing pages you wish to send them to when you set up your QR codes, and see what your conversion rates are like. There are many free QR code creators online. Donít forget to add your URL at the bottom for anyone who sees your QR code but who doesnít have a smartphone.

Is There an App for Your Business?

First, have you got an app related to your business? If not, what would make sense? A measuring app, or a calorie counting app? Next, are you going to treat your app like a static item, or are you going to use it as a dynamic connection with your target audience?

Many new business owners might think there is no way they could ever create an app themselves, but there are many sites online that can help. The two main things you need are content, and marketing content to promote the app once you create it. After all, no one will download it if they donít know it exists.

Marketing content is also essential to get your app into the Apple and Google stores so iPhone and Android users can download it.

Dynamic Apps

Most app develops treat their app as a ìone and done.î They put it in the app stores and basically forget all about it. But in a world full of choices, you need to go beyond the app to develop a digital marketing strategy that will meet your business goals and objectives, even as it meets the needs of your target audience.

As with any product ìpurchase,î even free apps, your target audience is always asking, ìWhatís in it for me?î Time is an investment, as well as cash. An app that is easy to use and doesnít eat up a lot of power is good, but just the first step.

Statistics show that 90% of smartphone users have their device with them all of the time. What does this mean in terms of your digital marketing opportunities? Itís a chance to continually engage your audience by understanding the kind of content they want to connect with regularly.

Messaging, improving the app, announcing the new features, and creating special content only for them, can all help take your app from just another one about X topic to one that your niche customer will want to use every day.

In our next post, let’s summarize all Iíve covered in this series to keep your digital marketing momentum going.

 

11.Final Thoughts

Wrapping It Up

In this series, I have outlined the basics regarding digital marketing: what works, and what changes are coming down the pipeline in the next few years that are worth keeping an eye on.

Digital marketing this year will be a combination of the strategies I have discussed throughout this series:

1.Digital marketing basics such as:

i. Content marketing
ii. Blogging
iii. Video
iv. Social media
v. Search engine marketing such as AdWords
vi. Automation

2 . Turning short-term customers into loyal long-term clients

3. Making your digital marketing more powerful with better visuals:

i. Images
ii. Infographics
iii. Curated content
iv. Slideshows
v. PowerPoint decks
vi. Videos

4 .Using videos to entertain your customers and show you have what they want

5. How to personalize your niche customerís experience

6 . How to build relationships on the go with digital marketing

7 . How to help your brand fans share experiences so they can feel valued, and often become powerful brand advocates

8 . How to use location-based technologies to make real time connections:

i. IBeacons
ii. Radio frequency identification
iii. Wearable technology such as
Smartwatches
Virtual reality devices

9. Going beyond the usual apps with your mobile marketing by making them dynamic messaging platforms, not static items that just take up space on their smartphones.

If you are not already making the most of these marketing opportunities, the sooner you start adding them to your marketing mix, the better.

In reference to the future, I wish I had a crystal ball. Unfortunately, I donít. What I can do is read between the lines. If history is anything to go by, a new Twitter or Pinterest could emerge any day now and take the social media world by storm.

As smartphone use increases, so will the ways to market on it. Tablets are continuing to grow and new formats of larger smartphones, dubbed phablets, will mean more of your target audience spending time on them than ever before.

Smartwatches will mean a smaller screen, but still the same interest in content in all its forms. Short messaging, images, video, infographics and more that are all mobile-friendly will be a sure-fire way of getting discovered by an increasing number of people in your niche.

All good things must come to an end. Thanks for inviting me to be a guest blogger, and hereís wishing you the best of success in all of your digital marketing efforts.

All the best,

Saramedia